Jobid=06c3a2bc8125 (0.0239)
The Head of Marketing is responsible for defining and executing the marketing strategy across Belgium, France and the Netherlands, with full accountability to drive visitor growth, brand strength and revenue across all SnowWorld locations and activities.The role leads regional marketing teams and works cross-functionally to ensure that brand strategy, commercial initiatives and on-site execution are aligned to drive sustainable growth across all SnowWorld locations.As Head of Marketing, you will be focused on:Define and execute the regional marketing strategy for BE, FR and NLStrengthen and protect the SnowWorld brand across marketsTranslate group strategy into effective local marketing plansGrowth & Campaigns Drive visitor acquisition, frequency and customer loyaltyLead seasonal, promotional and always-on campaignsOptimize marketing efforts across skiing, leisure and experience offeringsGo-to-Market & Channels Define market-specific go-to-market approachesOversee digital, performance, content and on-site marketingEnsure consistent messaging across online and offline channelsUse data and insights to understand customer behaviour and preferencesAdapt strategies to local market dynamics and competitionContinuously test, learn and improve marketing effectivenessCross-Functional LeadershipWork closely with Sales, Operations and Digital teamsAlign marketing plans with capacity, pricing and on-site experienceSupport commercial initiatives at both local and group levelLead and develop marketing teams across BE, FR and NLSet clear priorities, objectives and performance expectationsFoster collaboration and knowledge sharing between countriesBudget & Performance Manage regional marketing budgets and agency partnersTrack KPIs and campaign performanceAdjust plans to maximize ROI and impactRequired experience:5+ years in a senior marketing leadership role (e.G. Head of Marketing, Marketing Director, Senior Marketing Manager)3–5 years of experience in a multi-country or regional role, preferably across Belgium, the Netherlands and/or France3-5 years of experience in a B2C, consumer-facing environment, ideally within leisure, hospitality, entertainment, retail or experience-driven businessesExperience in a multi-location or venue-based businessExperience in a scale-up or fast-growing organizationCore Competencies: Curiosity: you’re deeply interested in people and their challenges.Authenticity: you sell by caring, listening, and helping.Strategic Vision: you see the bigger picture while delivering measurable growth.Emotional Intelligence: you connect with people, and adapt to context.Growth Mindset: eager to learn, experiment, and develop as SnowWorld scales.Agility: comfortable working in a fast-moving and entrepreneurial environment with quarterly targets.Why join SnowWorld Group? High Level of Responsibility: Straight from the start you will shape marketing plans for Belgium and France.Speed of Execution: The fast-paced environment of SnowWorld does not come with red tape. There is freedom to try things out, fail, and learn.Personal Growth: Develop alongside a company where authenticity and curiosity are at the heart of everything.Competitive Compensation: A competitive wage package and performance incentives.At SnowWorld, we’re passionate about creating unforgettable experiences on and off the slopes. As a fast-expanding European leisure group, we offer a dynamic environment where you can make real impact – shaping the commercial future of one of Europe’s most iconic and exciting brands. You’ll enjoy a competitive salary package that reflects your experience and the scope of this key leadership role. Travel will be required and can be estimated at 40% of your time.#J-18808-Ljbffr
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