Jobid=225e8425516f (0.0203)
ppThe Head of Marketing is responsible for defining and executing the marketing strategy across Belgium, France and the Netherlands, with full accountability to drive visitor growth, brand strength and revenue across all SnowWorld locations and activities. /ppThe role leads regional marketing teams and works cross-functionally to ensure that brand strategy, commercial initiatives and on-site execution are aligned to drive sustainable growth across all SnowWorld locations. /ppAs bHead of Marketing /b , you will be focused on: /pulliDefine and execute the regional marketing strategy for BE, FR and NL /liliStrengthen and protect the SnowWorld brand across markets /liliTranslate group strategy into effective local marketing plans /li /ulh3Growth Campaigns /h3ulliDrive visitor acquisition, frequency and customer loyalty /liliLead seasonal, promotional and always-on campaigns /liliOptimize marketing efforts across skiing, leisure and experience offerings /li /ulh3Go-to-Market Channels /h3ulliDefine market-specific go-to-market approaches /liliOversee digital, performance, content and on-site marketing /liliEnsure consistent messaging across online and offline channels /liliUse data and insights to understand customer behaviour and preferences /liliAdapt strategies to local market dynamics and competition /liliContinuously test, learn and improve marketing effectiveness /liliCross-Functional Leadership /liliWork closely with Sales, Operations and Digital teams /liliAlign marketing plans with capacity, pricing and on-site experience /liliSupport commercial initiatives at both local and group level /liliLead and develop marketing teams across BE, FR and NL /liliSet clear priorities, objectives and performance expectations /liliFoster collaboration and knowledge sharing between countries /li /ulh3Budget Performance /h3ulliManage regional marketing budgets and agency partners /liliTrack KPIs and campaign performance /liliAdjust plans to maximize ROI and impact /li /ulpRequired experience: /pulli5+ years in a senior marketing leadership role (e.g. Head of Marketing, Marketing Director, Senior Marketing Manager) /lili3–5 years of experience in a multi-country or regional role, preferably across Belgium, the Netherlands and/or France /lili3-5 years of experience in a B2C, consumer-facing environment, ideally within leisure, hospitality, entertainment, retail or experience-driven businesses /liliExperience in a multi-location or venue-based business /liliExperience in a scale-up or fast-growing organization /li /ulh3Core Competencies: /h3ulliCuriosity: you’re deeply interested in people and their challenges. /liliAuthenticity: you sell by caring, listening, and helping. /liliStrategic Vision: you see the bigger picture while delivering measurable growth. /liliEmotional Intelligence: you connect with people, and adapt to context. /liliGrowth Mindset: eager to learn, experiment, and develop as SnowWorld scales. /liliAgility: comfortable working in a fast-moving and entrepreneurial environment with quarterly targets. /li /ulh3Why join SnowWorld Group? /h3ulliHigh Level of Responsibility: Straight from the start you will shape marketing plans for Belgium and France. /liliSpeed of Execution: The fast-paced environment of SnowWorld does not come with red tape. There is freedom to try things out, fail, and learn. /liliPersonal Growth: Develop alongside a company where authenticity and curiosity are at the heart of everything. /liliCompetitive Compensation: A competitive wage package and performance incentives. /li /ulpAt SnowWorld, we’re passionate about creating unforgettable experiences on and off the slopes. As a fast-expanding European leisure group, we offer a dynamic environment where you can make real impact – shaping the commercial future of one of Europe’s most iconic and exciting brands. You’ll enjoy a competitive salary package that reflects your experience and the scope of this key leadership role. Travel will be required and can be estimated at 40% of your time. /p /p #J-18808-Ljbffr
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